Project Vision

Providing Responsible Residential Development

Our plans include reenvisioning the parking lots along PCH currently used by Fairfield Inn & Suites and Aloft Hotels as well as the now abandoned Hacienda Hotel restaurant and conference facility. Highlights include: 

Provide Full Range of Housing Options

  • Very few new apartments built in last 30 years; no modern attached housing
  • Lack of empty nester or employee housing
  • Housing for job seekers

Improve Pacific Coast Highway

  • Safer
  • Cleaner
  • Walkable & pedestrian friendly
  • More amenities
  • Enhanced landscape

The Proper Location in the City

  • East edge of current residential, adjacent to PCH
  • Minimize traffic impacts
  • Excellent access directly to PCH
  • Compatible adjacent development

Affordable Housing

  • Proposing 10% affordable housing
  • 26 affordable units
  • Proposing 13 low-income and 13 moderate-income units