Project Vision
Providing Responsible Residential Development
Our plans include reenvisioning the parking lots along PCH currently used by Fairfield Inn & Suites and Aloft Hotels as well as the now abandoned Hacienda Hotel restaurant and conference facility. Highlights include:
Provide Full Range of Housing Options
- Very few new apartments built in last 30 years; no modern attached housing
- Lack of empty nester or employee housing
- Housing for job seekers
Improve Pacific Coast Highway
- Safer
- Cleaner
- Walkable & pedestrian friendly
- More amenities
- Enhanced landscape
The Proper Location in the City
- East edge of current residential, adjacent to PCH
- Minimize traffic impacts
- Excellent access directly to PCH
- Compatible adjacent development
Affordable Housing
- Proposing 10% affordable housing
- 26 affordable units
- Proposing 13 low-income and 13 moderate-income units
